Tag Archives: google analytics
If you think your website is doing well in organic search, maybe you should take a closer look.
Posted in Automotive Dealer SEO
I speak with Dealer Principals, General Managers, Internet Directors and the like on a regular basis. It never gets old to “see” the light turn on when I am talking to one of these automotive industry professionals. I would say at least 80% of the dealers I speak with initially claim that they are doing [...]
Rate Your Dealership’s Online Performance in 5 Easy Steps (Part 4)
Posted in Car Dealer Websites
Step 4: Utilize heat maps to evaluate marketing effectiveness Third-party analytics software providers typically offer heat map applications such as Google Analytics’ In-Page Analytics. This type of technology will show you how many of your visitors clicked on each link of your Website. Google’s latest version of this product actually shows you this same information [...]
Also tagged analytics, dealer website, promotions, SEO, service coupon, subpages, web assets Leave a comment
5 Traps to Avoid When Choosing Your Dealer Website & Automotive SEO Vendor. (Part 5)
Posted in Car Dealer Websites
Trap #5 – Proprietary Analytics Beware of dealer website vendors who insist you use their analytics tools. The problem here is how can you trust them? How do you know the code on your website is not inadvertently counting multiple visits for one? (which we have seen) Or showing a bounce because the visitor re-directs [...]
Also tagged analytic tool, bounce rate, third party, website providers, website traps, websites Leave a comment
Am I Being Penalized in Search Because of My High Bounce Rate?