Tag Archives: analytics
If you think your website is doing well in organic search, maybe you should take a closer look.
Posted in Automotive Dealer SEO
I speak with Dealer Principals, General Managers, Internet Directors and the like on a regular basis. It never gets old to “see” the light turn on when I am talking to one of these automotive industry professionals. I would say at least 80% of the dealers I speak with initially claim that they are doing [...]
Rate Your Dealership’s Online Performance in 5 Easy Steps (Part 4)
Posted in Car Dealer Websites
Step 4: Utilize heat maps to evaluate marketing effectiveness Third-party analytics software providers typically offer heat map applications such as Google Analytics’ In-Page Analytics. This type of technology will show you how many of your visitors clicked on each link of your Website. Google’s latest version of this product actually shows you this same information [...]
Also tagged dealer website, google analytics, promotions, SEO, service coupon, subpages, web assets Leave a comment
Rate Your Dealership’s Online Performance in 5 Easy Steps (Part 3)
Posted in Car Dealer Websites
Step 3: Evaluate site performance and conversion statistics The important thing here is to make sure you are collecting and analyzing available data. How many leads is your Website generating? Tracking lead-form submissions is pretty straight forward, but is that all you should be counting? Shouldn’t this analysis also include chat leads, phone ups and [...]
Also tagged bounce rate, dealer website, statistics Leave a comment
Rate Your Dealership’s Online Performance in 5 Easy Steps (Part 1)
Posted in Car Dealer Websites
As an automotive Web marketing professional who interacts daily with principles, GSMs and Internet managers, I often get asked the same question; “How do I know if my dealership is performing well online?” I am never surprised when the question comes up. After all, online marketing is generally broad in scope and may encompass many [...]
Search Engine Saturation Begins with the Right Website Platform (Part 3)
Posted in Automotive Dealer SEO
Then What? The next step to creating an effective Automotive Dealer SEO strategy that ultimately results in saturating (or even dominating) search engines is to look at your performance data and see how your initial research and efforts paid off. Did you move up in your targeted search markets? Are you saturated on the first [...]
Am I Being Penalized in Search Because of My High Bounce Rate?